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How to Verify the Accuracy of an Applicant’s Resume

August 5, 2024

In today’s job market, it’s quite common for applicants to exaggerate on their resumes. A surprising find by CareerBuilder shows that 75% of hiring managers have spotted lies on resumes. This highlights a big problem in hiring – how can employers trust what’s on a resume? With the honesty of candidate qualifications on the line, it’s important…

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The Importance of Emotional Intelligence in Leadership

August 5, 2024

In today’s fast-paced and ever-evolving workplace, the role of dynamic leadership is critical. A key quality that sets apart successful leaders is emotional intelligence (EQ). Leaders with high EQ can effectively manage relationships, team dynamics, and face challenges head-on. Read on to learn why emotional intelligence matters when it comes to leadership and how it…

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The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales

July 29, 2024

In the ever-evolving landscape of digital marketing, small business owners are constantly on the lookout for innovative ways to engage their audience, grow their following, and ultimately, increase sales. One trend that has been gaining significant traction is the creation of behind-the-scenes (BTS) videos. These videos offer a glimpse into the inner workings of your…

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5 Key Connections Every Leader Must Have in Their Professional Network

July 29, 2024

The path to successful leadership often depends on your network. Your connections shape who you are and who you’ll become. Cultivating connections is strategic, like building a chessboard where each piece is vital. To be an effective leader, surround yourself with those who expand your horizons, challenge you, and support your growth. Each leadership role…

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Making Changes in Your Organization Starts with You

July 29, 2024

In every organization, change is inevitable. It’s the leaders who play a pivotal role in navigating these shifts, adapting priorities, and reimagining team engagement. However, when leaders are not aware of personal development gaps they inadvertently sabotage change initiatives. In a Harvard Business Review article, Narayan Pant,  leadership development expert and director of INSEAD, introduces three leaders…

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Ignite and Empower Your Team with Verbal Feedback

July 22, 2024

Verbal feedback is a great way for bosses and team leaders to demonstrate their appreciation and encourage their employees. When used correctly, this kind of feedback not only boosts morale but also creates an atmosphere where employees feel valued, respected, and encouraged. If using words to affirm your employees does not come naturally to you,…

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9 Essential Retail Marketing Strategies for 2024

July 22, 2024

In an era where e-commerce giants seem to be taking over, the significance of brick-and-mortar retail can’t be overlooked. Generational preferences, along with the 24/7 convenience of online shopping, account for much of the differences between online buying habits compared to in- store. Still, many consumers note that the experience of wandering through a physical…

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Unleashing Your Brand’s Personality in the Age of AI

July 22, 2024

In today’s crowded digital landscape, defining a brand’s personality is crucial for standing out. Ginger Zumaeta is the founder of Motive3, a brand strategy agency dedicated to helping companies craft messaging that motivates and resonates. In a recent interview with Inc., she shared some of her best techniques for discovering and developing a brand personality, especially…

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Enhancing Workplace Satisfaction Through Employee Recognition Programs

July 9, 2024

Employee satisfaction directly correlates with productivity, morale, and overall workplace harmony. Recognizing and appreciating employees’ efforts can significantly boost their job satisfaction. Read on to learn more about increasing workplace satisfaction through effective employee recognition programs and practical tips on implementing them. What Are Employee Recognition Programs? Employee recognition programs are formal or informal initiatives…

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Why Serving Your Community Can Grow Your Business

July 9, 2024

Running a small business requires dedication and time. But have you ever considered the benefits of community service? It may seem like one more thing to add, but research shows that helping your community can actually support your business goals. Serving your community helps boost your reputation, retain top talent, and create a more positive…

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Understanding the Complex Role of HR in Today’s Workplace

July 9, 2024

In today’s workplace, human resource officers play a crucial but complex role. They are the guardians of corporate values, the go-betweens for employees and employers, and the bringers of both discipline and development. Bearing this responsibility is challenging and often misunderstood, given the many boundaries HR must navigate.   The HR Paradox: Balancing Unity and…

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Navigating the Marketing Maze: A Small Business Guide to Maximizing A Small Marketing Budget

July 9, 2024

Small business owners face marketing challenges with limited resources. But that doesn’t mean you can’t learn to play the game, and it starts with making the most of your budget. When you focus on knowing your numbers, strengths, and connecting with customers, you can make smarter decisions with your marketing dollars. Read on to discover…

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