Why building a castle on the sand is not always a bad thing. TikTok has been likened to the Yukon-a vast wild place with enormous potential for engagement gold. But also, a potential dark side. That’s part of its allure and if you’re target market is under 40, you’re likely on it(or considering it). TikTok…

The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you can do to provide value for customers and potential customers. If you don’t use this time to try something new, you’re leaving money on the…

The New Year is a time that many of us spending in reflection mode. We think about how our last year has gone and ways we can improve ourselves through growth, wellness, and education. New Years Resolutions typically bite the dust by this time of the year, so let’s focus on improving your technology acumen…

Every community around the country wants to enjoy economic growth that provides opportunity and a better quality of life. To obtain consistent growth, policymakers must work at the local and national levels to help businesses of all sizes succeed.‌ This theme was explored in depth during the State of American Business 2025. During the program, U.S.…

Boosts Business Growth: Outsourcing non-core tasks lets small businesses focus on strengths, cut costs, and scale efficiently. Strengthens Communities: Partnering with local providers supports small businesses, creates jobs, and fosters innovation. Smart Strategy: Delegating specialized services drives business performance and fuels local economic resilience-everyone wins. Why Outsourcing Strengthens Small Businesses and Communities Outsourcing isn’t just…

Delivering constructive feedback is vital for team growth and morale. Effective feedback should be specific, timely, and focused on behaviors rather than personal attributes. Utilizing the “sandwich” approach – starting with positive feedback, addressing areas for improvement, and concluding with encouragement – can enhance receptivity. Empathy and active listening are crucial in fostering a supportive…

One of the best things you can do for your business is make it painfully obvious what you provide for your ideal audience. Coyness, after all, does not sell products. Have you ever known someone who puts what they love out there? They tell you unabashedly what they want for Christmas, their birthday, or just…

Define Your “Win” What it looks like: Take a moment each week to clearly define what success looks like for you, your team, or a specific project. Write down one or two measurable outcomes that, if achieved, would make the week feel successful. For instance, a “win” could be delivering a presentation effectively(make sure you…

For small businesses, competing in today’s fast-paced market can feel like an uphill battle-especially with limited marketing budgets. However, with the right mix of creativity, strategy, and resourcefulness, even the smallest teams can make a big impact. Here’s a roadmap to stretch your marketing dollars while driving growth: 1. Leverage Free or Affordable Tools Technology…