If you’ve ever parented a teenager, you know talking back is not to be celebrated. But when it comes to your business website, talking back is the next big trend. Most websites feel like digital brochures. You scroll, you click, you squint at tiny menus-and if you can’t find what you’re looking for in 20…

Let’s make sure your digital front door isn’t just decorative. A good website looks nice. A great website works hard. At the KANSO creative, we meet a lot of small business owners who invested in a website years ago-but haven’t touched it since. Is Your Website a Sales Tool or Just an Online Brochure? What…

How does your small business’s social media strategy stack up? Take this quiz to test your knowledge of social media basics. By: Nicole Fallon , Contributor Social media can be a powerful marketing tool, but only if you use it correctly. A solid strategy helps you connect with your audience, meet business goals, and get…

You’ve polished your website, perfected your elevator pitch, and your product or service genuinely solves real problems. Yet somehow, you keep attracting the wrong customers-the ones who haggle over every penny, make unreasonable demands, or disappear after one purchase. Meanwhile, your dream clients seem to float past, elusive, visiting but not buying. Why? As in…

Unless you’ve been living under a rock it’s difficult to avoid all the posts about school starting back up again and summer being over. Why do those events matter? It means we’re quickly approaching Q4 and that is the perfect time to review what has gone well for you this year and what has been…