You know the old adage, “It takes money to make money”? While that may be true, marketing and advertising don’t have to cost a fortune. In fact, some of the most effective ways to get your business noticed are either free or surprisingly affordable(especially with the technology available). Whether you’re just getting started or trying…

Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence. Google My Business can be a boon to local businesses if utilized correctly. – Getty Images/yongyuan Your Google Business Profile is a free tool to help you improve your local SEO efforts and attract more customers. These six steps will…

A business plan is a living, breathing document. We explain why you should write one and when you’ll know it’s time to update it. Some entrepreneurs assume that business plans have to be in-depth documents, but depending on your business, they can vary in complexity and length. – Getty Images/Hispanolistic Budding small businesses face tough odds:…

In this edition of “Ask the Board,” we feature Ellen Marie Bennett, Founder and Chief Brand Officer of Hedley & Bennett, a multimillion-dollar kitchen essentials company. Ellen explains how to use your customer feedback to grow your venture. Ellen Marie Bennett, Founder of Hedley & Bennett, embraces tough feedback from her chef customers because it…

Struggling to manage your business’s budget? Here are the features you should look for and some top budgeting tools you can use. An effective budgeting tool will include cybersecurity technology along with the usual accounting offerings. – Getty Images/andreswd As a small business owner, knowing where your money goes is key to your company’s growth. Thankfully,…